Thu. Jul 25th, 2024

Newest specialty license plate reminds drivers to watch for motorcycles

New Mexico residents can now order a speciality “Look Twice For Motorcycles” license plate for an extra $45 over the cost of regular vehicle registration fee.

According to the National Highway Traffic Safety Administration, 14% of all traffic deaths annually are motorcyclists. In 2021 alone there were over 5 thousand motorcycle related fatalities.

Richard Sturgeon, was riding his motorcycle in his hometown of Los Alamos, when he noticed one of the state’s many specialty license plates and decided to create a plate that would draw attention to motorcycle safety – particularly as a reminder to drivers to watch out for motorcycles.

“You can put ‘Look Twice For Motorcycles’ on the plate and people get the message in a second. It’s an instant safety initiative,” Sturgeon told the Santa Fe New Mexican last week.

According to the National Highway Traffic Safety Administration website, it is “especially important for drivers to understand the safety challenges faced by motorcyclists such as size and visibility, and motorcycle riding practices like downshifting and weaving to know how to anticipate and respond to them. By raising motorists’ awareness, both drivers and riders will be safer sharing the road.”

The “Look Twice For Motorcycles” plate became available July 1 from the state Motor Vehicle Division. As of Tuesday, the division had issued 102 of them, according to the state Taxation and Revenue Department.

Specialty license plates can be ordered online at – for the “Look Twice for Mototcycles” plate, click on the Organization and Causes tab.

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