SANTA FE (KSMX)- According to the New Mexico Department of Transportation, the department will use animation for the first time in a new ENDWI campaign at the end of June that also promotes the states COVID-19 safe practices.
The television and social media spots by RK Venture of Albuquerque show animated characters practicing social distancing and wearing masks unless exercising or eating while also sending a strong message against drunk driving.
“When New Mexico started to open back up, people were anxious to get out and socialize. This could lead to an increase in drunk driving”, Transportation Secretary Mike Sandoval said. “We want to remind people, as they get back together, they must do so responsibly. Designated drivers and safe rides home are just as important as using COVID safe practices”.
The ENDWI campaign was created in 2012 to reduce the number of alcohol-related crashes and fatalities by promoting designated drivers, safe rides and responsible alcohol consumption with the goal of ending drunk driving in New Mexico.