Film Industry Soars to No. 3 in Favorability

SANTA FE (KSMX)- The film and television industry has a 70 percent favorability rating across New Mexico, making it the third highest-rated industry of the 17 surveyed, according to an analysis released today by the Garrity Group Public Relations.

The Garrity Group has commissioned Research and Polling, Inc. to do its Perception Survey since 2011, but 2020 marks the first time that the film and motion picture industry was included in the analysis. Of the 17 industries, film tied with community colleges as the most favorable with small business – 79% -and farm and ranch industry – 77% –  ranking first and second.

“The survey shows strong favorability for the film industry across New Mexico because it provides a high- paying career path for local students who want to work in the entertainment industry,” Economic Development Cabinet Secretary Alicia J. Keyes said. “It’s also indicative of the support we hear from business owners who receive benefits from in-state production spending on goods and services.”